Like the grandmasters of chess.  The human brain will derive a pattern from random information.  Let’s use Twitter to further the narrative. Lets read text messages tween Ish, Iz and Eve there.  Let’s use GoogleMaps not just to promote the film but to house the film, let it live on it’s streets, in pop up windows. Let’s get rid of exponential dialouge.  There’s text right next to the video anyway.  Do the “Set-up” with text, that way the video can get right into the story.   Let the running times go from 3 seconds to 30 minutes.  You can watch the status bar. Scrub to the end if you get bored.  Back if you feel the need to catch up. Let the scene itself dictate how long it needs to be.